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2008 Conference schedule

Thriving in the Digital Age

Red Rock Hotel, Las Vegas

Sept. 8-11, 2008

(Updated Sept. 1, 2008)

   Monday, Sept. 8
9 a.m.-Noon APME Board of Directors Meeting
Location: Summerlin Ballroom F
1 p.m. Floor managers meeting
Location: Summerlin Ballroom A, B
1-2:30 p.m. APPM Board meeting
Location: Willows
1:30-2:30 p.m. APME OPENING SESSION
APME Celebrates 75 Years of Making a Difference
Changing audiences. The need for innovation. New technologies. The need for good journalism. Today's biggest challenges are the same ones APME members have been tackling with enthusiasm for 75 years. This quick trip down memory lane will open your eyes about some of our history, and insights from tomorrow's journalists will remind us all why we decided to be journalists.
Narrator: Hollis Town, executive editor of the Cincinnati Enquirer.
Moderator: Sue Reisinger, senior reporter at American Lawyer Media.
Panelists: Deanna Sands, former managing editor of the Omaha World-Herald; Suki Dardarian, managing editor/news coverage and enterprise of the Seattle Times, Karen Magnuson, editor and vice president/news of the Rochester Democrat and Chronicle and Bobbie Jo Buel, executive editor of the Arizona Daily Star.
Moderator: Otis Sanford, Editor/Opinion and Editorials of the Commercial Appeal.
Panelists: Joe Garcia, Viewpoints/aztalk Editor of The Arizona Republic and Hollis Towns.
Location: Summerlin Ballroom A, B

Sponsor: Parade magazine
2:30-3:45 p.m. APME GENERAL SESSION
Social networking and building communities
The powerful world of social networking has changed the dynamic of interaction and communication forever. Facebook is leading the way with ever-growing insight on the incredible force of connections. For newspapers, the potential on engaging communities with inclusion of more voices has changed the editors' role from managing information to facilitating and linking deep conversations and interests. Jennifer Carroll, Vice President of Digital Content at Gannett Digital, holds a discussion with leading social networking gurus, Dave Panos, CEO of Pluck, Chamath Palihapitiya, Facebook's VP of Growth, Mobile and International and Karen Gutierrez, GM of CincyMoms.com.
Location: Summerlin Ballroom A, B
Sponsor: Gannett Co., Inc.
2:30-4 p.m. APPM OPENING SESSION
Editing Multimedia: Visual editor to multimedia editor
Rob King, editor-in-chief for ESPN.com, made the print-to-Web transition and leads one of the premier Web sites in the nation. King talks about his journey from deputy managing editor at The Philadelphia Inquirer to ESPN.com.
Location: Summerlin Ballroom C
3:45-4 p.m. Break
4-5 p.m. APME GENERAL SESSION
Vegas and Audience Management
Terry Lanni, a leading Vegas casino executive, talks about how the Vegas gaming industry successfully reinvents itself. J. Terrence ("Terry") Lanni is chairman of the board and chief executive officer of MGM Mirage, one of the world's leading hotel and gaming companies, with headquarters in Las Vegas. Lanni joined MGM Grand, Inc. on June 1, 1995, as president and chief executive officer and a member of the Board of Directors. He was named to his current position in July 1995.
Location: Summerlin Ballroom A, B
5-6 p.m. APME GENERAL SESSION
The Moral Imperative: Google and the newspaper industry
Google's impact on the changing media landscape is undeniable, but many in the media world aren't sure whether to view the company as a friend or an enemy; in fact, some have termed Google a "frienemy." Online pioneer and a senior advisor to Google, Richard Gingras will discuss Google's role in the media space, its relationships with newsgathering operations and how that role is evolving in the face of instability in the media business model.
Location: Summerlin Ballroom A, B
6:30-9:30 p.m. Opening Reception and APME Auction
An evening at Springs Preserve
See how Las Vegas sprang from the desert. Learn how the metro area, dependent upon Lake Mead for water, sees the future when the resource it depends upon is expected to dry up by 2025. In the evening you will see the desert from a new perspective, with a beautiful view of the Las Vegas Strip and food served by Wolfgang Puck. Bid on journalism memorabilia, sports events, food, booze and jewelry. Buses for the reception will depart from the hotel front lobby at 5:30 p.m.
Location: Springs Preserve, 333 S. Valley View Blvd., Las Vegas
Sponsor: Las Vegas Review Journal
   Tuesday, Sept. 9
   APME conference opens with historic joint sessions with SND and APPM at the Red
   Rock Casino and Resort
8-8:25 a.m. Continental breakfast
Mall of Ideas opens
Location: Charleston Ballroom
8:25-8:30 a.m. Video Journal
Produced by APPM and student journalists from the University of Nevada Reno, the journal highlights the previous day's events.
8:30-8:35 a.m.
8:35-8:40 a.m.
8:40-8:45 a.m.
Formal welcome by APPM President
Formal welcome by SND President
Formal welcome by APME President
Location: Red Rock Ballroom
8:45-10 a.m. What Editors Can Learn from Top Digital Dogs
A discussion with the industry's top digital chiefs – Chris Saridakis, Gannett's senior vice president and chief digital officer; Howard Weaver, McClatchy's vice president of news, and Rob Curley, the Las Vegas Sun's digital chief – on what role editors play in future digital strategies. Moderator: David Ledford APME President.
Location: Red Rock Ballroom
Sponsor: Pluck
10-10:15 a.m. Break
(Check out the combined Mall of Ideas!)
10:15-11:45 a.m. Your Associated Press
A review and look ahead with AP news executives. Among the topics for discussion: Iraq, Afghanistan, Olympics, elections, and other coverage issues.
Presenters: Kathleen Carroll, Mike Silverman, Mike Oreskes, Santiago Lyon
Moderator: Kathleen Carroll, executive editor of the AP
Location: Summerlin Ballroom A, B
Sponsor: The Associated Press, www.ap.org
Noon-1 p.m. AP Awards Luncheon
Location: Red Rock Ballroom
1-1:30 p.m. Member Choice Implementation
The Member Choice presentation from 1-1:30 p.m. on Tuesday will be conducted by John Lumpkin, Vice President-US and Latin American Print Markets for the AP.
Location: Summerlin Ballroom A
1:40-3 p.m. APME breakout workshops
A series of concurrent sessions will introduce you to new concepts and best practices in use at newspapers across the country.

How to Juggle It All
Kristin Gilger, NewsTrain's top management trainer, offers advice on how to manage the daily, niche publications and online – how to maintain, sustain and grow.
Location: Summerlin Ballroom A

Niche publications that work
More and more newsrooms have been called upon to produce products outside the daily. From magazines to zone-specific products, this is a conversation with those who are doing them well.
Location: Summerlin Ballroom E

How to get your readers to help you
The growth of online has given many would-be journalists platforms. Learn how to help citizen journalist fine-tune their reporting and writing skills and how to capitalize on those efforts to expand your daily local report in print and online.
Session leader: Adell Crowe.
Location: Summerlin Ballroom C

Practical tips for building multimedia teams
Listen in as frontline multimedia editors share ideas on how to build strong, creative teams by collaborating across the newsroom. Speakers are from the Multimedia Committee of the National Press Photographers Association; Will Sullivan, interactive director of The St. Louis Post Dispatch; Regina McCombs, a multimedia faculty member at the Poynter Institute; and Tim Rasmussen, assistant managing editor/photography for The Denver Post.
Location: Summerlin Ballroom D
1:40-3 p.m. APPM Workshops
Multimedia Ethics: Staying out of trouble
The Poynter Institute's Visual Leadership chairman, Ken Irby, leads a discussion on ethics in the digital age. In this session, we'll identify the ethics that underpin good journalism and explore the skills and tools necessary to preserve those ethical principles in the shifting landscape of online journalism.
Location: Summerlin Ballroom F

Coaching Multimedia
Teaching your staff new skills is a challenge. Jeremy Rue, multimedia-training instructor for The Knight Digital Media Center, offers tips and resources for leading your staff through this transition.
Location: Summerlin Ballroom B
3-3:10 p.m. Break
(Check e-mail, chat up a colleague at the CyberCafe and Lounge)
3:10-4:25 p.m. APME breakout workshops
Repeat – A series of concurrent sessions will introduce you to new concepts and best practices in use at newspapers across the country.
4:25-4:30 p.m. Video Journal
Produced by APPM and student journalists from the University of Nevada Reno, the journal highlights the previous day's events.
4:30-5:30 p.m. How to decide what news should get top billing in print and online.
Teams from APME, SND, APPM and ONA develop their view of 1A and a Web home page.
Location: Red Rock Ballroom
6-6:30 p.m. APME student conference
Mentors meet with assigned students
Location: Summerlin Ballroom C
6-6:45 p.m. Newcomers Reception for APME and APPM
Mix and mingle with association leadership and members.
Location: Summerlin Ballroom A
7-10 p.m. Freedom Forum Event
The FBI's efforts to fight crime and its starring role in popular culture will be examined the Freedom Forum's presentation of "G-Men and Journalists: Top News Stories of the FBI's First Century." The program will examine the sometimes contentious, sometimes cooperative relationship between the press and the FBI over 100 years. After the program we will enjoy a night of partying at Red Rock's Cherry Night Club.
Locations: Red Rock Ballroom, Cherry Night Club
Sponsor: Freedom Forum
9 p.m.-1 a.m. Couch time with APPM
A time to meet colleagues, share stories and best practices, and have fun at Red Rock Lanes, the largest luxury bowling center in Las Vegas.
Location: Red Rock Lanes
   Wednesday, Sept. 10
   Conference continues at the Red Rock Casino and Resort
7:30-9:30 a.m. APPM: The State of Photojournalism Address
We look at where we've been and where we are going. San Francisco State University professor and former Pictures of the Year International director Ken Kobre, faculty from the Maine Media Workshop, and Best of Photojournalism television coordinator Merry Murray share thoughts about contemporary photojournalism.
Location: Veranda D, E
8 a.m. Continental Breakfast
Mall of Ideas opens
Location: Charleston Ballroom
8:25-8:30 a.m. Video Journal
Produced by APPM and student journalists from the University of Nevada Reno, the journal highlights the previous day's events.
8:30-8:35 a.m. Welcome by APME President
Location: Pavilion Ballroom
8:35-9:50 a.m. APME GENERAL SESSION
Innovative Tools to Improve Your Online Site
The tools of journalism are changing as rapidly as journalism itself. Newspapers now have many new technologies at their disposal. There is an ever-growing list of companies producing innovative tools to help newspaper Web sites create new forms of storytelling, connect readers to relevant information and enable relationships between readers and journalists.
Moderator: Jim Brady, Washington Post
Panelists: Tony Conrad, CEO of Sphere; Tristan Harris, CEO of Apture and Jim Satloff, CEO of Inform Technologies
Location: Pavilion Ballroom
9:50-10:50 a.m. APME GENERAL SESSION
Race, age and the new presidency
AP political writer Jim Kuhnhenn leads a discussion on how the press can capture, explain and quantify voter feelings about electing the first black or the oldest president.
Location: Pavilion Ballroom
10:50-11 a.m. Break
(Last chance to vote)
11-12:15 p.m. APME GENERAL SESSION
Industry Cutbacks and Online Growth: The Impact on Journalism
A panel of editors discusses a study by journalist Tyler Marshall and the Pew Research Center's Project for Excellence in Journalism that examines an industry caught between two powerful forces – financial pressures that are resulting in staffing cuts and the rise of the web, which boosts its competitiveness. The report details the impact on the industry. As newsrooms downsize and press forward with an online emphasis, what is being gained and what is being lost? What coverage is disappearing? What new expertise has come into the newsroom, and what knowledge has been lost? Where is the industry headed?
Moderator: Bobbie Jo Buel, Editor, Editor, Arizona Daily Star
Panelists: Tom Rosenstiel, director, Project for Excellence in Journalism, Washington, D.C.; Tyler Marshall, author, "The Changing Newsroom" study; Charlotte Hall, Senior Vice President/Editor, Orlando Sentinel; Denis Finley, Editor, The Virginian-Pilot; Dennis Anderson, Managing Editor, Lawrence Journal-World
Location: Veranda D, E
12:30-2 p.m. APME Awards Luncheon
Keynote Speaker: APME President David Ledford
Presentation of the Robert G. McGruder Awards, sponsored by the Freedom Forum, APME and ASNE; APME Awards; Pitch by incoming APME President Bobbie Jo Buel on the 2009 conference in St. Louis
Location: Pavilion Ballroom
2-3 p.m. APPM GENERAL SESSION
Show and Tell
Show off your best stuff, a selection of great photography and multimedia from around the country. Bill Ostendorf of Creative Circle Media orchestrates.
Location: Veranda A
2-3 p.m. APME GENERAL SESSION
National Reporting Workshop – Earmarks and database reporting
Lessons learned on our first-ever national reporting project with the Associated Press and 75 newspapers, and a reporter's tool kit on other national databases available to help newspapers localize stories.
Panelists: Bill Allison, of the Sunlight Foundation, Michael Oreskes, managing editor of U.S. News for the AP, and Erich Zimmermann, a senior policy analyst with Taxpayers for Common Sense
Moderator: APME President David Ledford, who initiated the national reporting project
Location: Veranda D, E
Sponsor: National Press Foundation
3-4 p.m. APME Breakout Workshops
A series of concurrent sessions will introduce you to new concepts and best practices in use at newspapers across the country.
Sponsor: E.W. Scripps Co.

Grabbing News Audiences Online
Just how do people decide where to get their news on the Web? New research from Media Management Center at Northwestern University reveals some startling answers with major implications for website design, content, features and strategy. MMC's Stacy Lynch and Vivian Vahlberg share results from two new studies, including adults and teens.
Location: Veranda C

Making Census Numbers Count
A data workshop to learn how to access Census Bureau data online to find great local stories, investigate trends, find data for advertising, circulation and promotion. Attendees will learn how to sign up for news releases and tip sheets, and will get information to help them get ready for the 2010 Census. Learn from an expert data user how to access data that meets your needs and how the Census Bureau can work with you to provide a wide range of current data. The Internet makes it possible for reporters to search and prepare stories 24 hours a day, seven days a week.
Panelists: Jerry O'Donnell, Data Services, Denver Regional Census Center. and Douglas Wayland, senior media specialist, Denver Regional Census Center
Location: Veranda B

Climate Change Hits Home: Telling the Local Story
Even though it's global, climate change hits home in many ways – and there's a different story to tell in every locality or region. Whatever uncertainties remain, there's little doubt about some of the vulnerable spots: water supply for Southern California, hydropower for the Northwest, farming for the Midwest, or forests and tourism in parts of the East. Sea level rise will change the shape of the Atlantic and Gulf coasts. Veteran reporters Perry Beeman of the Des Moines Register and Anton Caputo of the San Antonio Express-News will share their experience and offer advice about finding and telling the local climate change story in ways that matter to your readers. Rounding out the panel are Richard C.J. Somerville, climate scientist, emeritus professor, Scripps Institute of Oceanography, University of California San Diego, and Patrick Webb, managing editor of the Daily Astorian.
Moderator: Tim Wheeler, reporter, The Baltimore Sun and president of the Society of Environmental Journalists. The Society of Environmental Journalists will support this session with story templates, source lists, and databases.
Location: Veranda D, E
3-4 p.m. APPM breakout workshop
Design, photography, video and editing
A conversation among colleagues.
Location: Veranda A
4-4:10 p.m. Break
4:10-5:10 p.m. APME breakout workshops
Repeat – A series of concurrent sessions will introduce you to new concepts and best practices in use at newspapers across the country.

APPM breakout workshop
Sound and Visuals
Audio adds another layer of reporting to imagery. Photojournalist Betty Udesen shares her work with audio slide shows and talks about what it takes to produce great audio and visual reports for your Web site.
Location: Veranda A
5:30-6:30 p.m. APME Business Meeting, Journalism Today Sessions
Be a part of the organization.
Location: Pavilion Ballroom
5:30-6:30 p.m. APPM Board meeting
Location: Willows
6 p.m. Regents Reception and Dinner
Location: Veranda Ballroom
6:30 p.m. Dinner on your own
Enjoy Vegas. Remember "What goes on in Vegas will NOT stay in Vegas"
   Thursday, Sept. 11
   Conference concludes at the Red Rock Casino and Resort
7:30-8 a.m. Breakfast
7:55-8 a.m. Video Journal
Produced by APPM and student journalists from the University of Nevada Reno, the journal highlights the previous day's events.
8-10 a.m. So Why Are We Doing This Anyway?
It's the leadership challenge from hell: Grow readership and revenue in an increasingly fragmented and competitive media environment, while simultaneously dismantling your staff. It's driven you to sift through hundreds of ideas, trying to answer the question, "What Should We Do?" Ask the question you rarely have time to ponder: Why do I do journalism? Join this interactive exercise to reflect on your own motivation and go home with new perspective on your newsroom leadership. Think: What's my Why?
Session Leader: Butch Ward.
Location: Pavilion Ballroom
10-11 a.m. APME Innovator of the Year Award
The three finalists for the second-ever APME Innovator of the Year Award present their concepts in 15-minute segments. At the conclusion, APME editors will decide the winner. The finalists are the Milwaukee Journal Sentinel, for its watchdog reporting team; the Las Vegas Sun, for its Web site innovations; and Florida Today, for its mission control approach.
Location: Pavilion Ballroom
11 a.m.-Noon Two Great Ideas Workshops
Juice your Web work
Josh Awtry, AME for presentation, The Salt Lake Tribune, on hyper local sites. Meg Downey, managing editor, The Tennessean, on "passion" sites. Joe Hight, director of information and development, The Oklahoman, on specialty "know it" sites. Jim Ripley, executive editor, The East Valley Tribune, on award-winning investigative packages on the Web. And Nancy Andrews, managing editor/digital at the Detroit Free Press.
Location: Veranda A

Small newspapers shine
They may be small, but these newspapers innovate with the best of them. Jan Touney of the Quad City Times of Davenport, Iowa, on its prep sports and Hawkeyes Web sites; Lou Brancaccio of the Columbian in Vancouver, Wash., on its "Unstuck" series that helped readers improve their lives in a tough economy; and Mark Baldwin, editor of the Wausau (Wis.) Daily Herald, on its public document of the day initiative.
Locations: Veranda B



© 2008 THE ASSOCIATED PRESS. ALL RIGHTS RESERVED
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